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KitchenAid Brand History

How did the name KitchenAid come up? How are we the style icons for the past 96 years? Take a walk down the memory lane with us and discover the brand.

1908:   After watching a baker mix bread dough with a heavy iron spoon, Herbert Johnston, out his engineering skills to work to develop what became the First commercial Stand Mixer

1914: The model H, on 80 quart capacity commercial stand mixer designed by Johnston, hits the market. Within three years, it is specified as standard equipment on all U.S. Navy ships.

1919: The Hobart model H-5, the home mixer with the unique planetary mixing action that is a KitchenAid exclusive, was introduced. When wives of Hobart executives tested H-5, one remark: “I don’t care what you call it, but I know it’s the best kitchen aid I’ve ever had!“

From that day onwards the brand was called KitchenAid. It was registered with the U.S patent office in 1919. With the creation of the citrus juicer & food grinder attachments in 1919, KitchenAid Mixers were on the road to becoming versatile food preparation tools as they were subsequently styled

1920: The KitchenAid Manufacturing Company is created. KitchenAid Stand Mixer operations move to Troy, Ohio.

1923: An advertising campaign for the KitchenAid home mixer was launched in national media, including the Good HouseKeeping & The Saturday Evening Post

1927: The Model G stand mixer is introduced. Lighter & more compact than the H-5 it sells 20,000 units in its first 3 years on the market. Early users of these machines include John Barrymore, Henry Ford & Ginger Rogers.

1936: American acclaimed editor & designer Egment Arens was retained to design three new mixer models, which have been virtually unchanged until today

1955:  The K-model was produced in an exciting range of new colours. This development put world of plain white goods in a downward spin as America fell in love with Sunny Yellow, Island Green, Satin Chrome, Antique Copper and Petal Pink.

1962: A 4.5 Quart (4.28 L) capacity model K45 was brought out and it was destined to become the most popular KitchenAid mixer ever. The K45 remains to this day a significant model in the line.

1986: Whirlpool Corporation acquired KitchenAid.

1992: KitchenAid blenders joined the KitchenAid line of portable appliances in U.S.A. 1994 KitchenAid portable appliances began comin out in bold new colours – White, Imperial Red, Hunting Green, Cobalt Blue, Onyx Black, Matt Grey, Majestic Yellow and Chrome.

1994: Whirlpool Corporation announced that it would construct a new 47 acres worldclass plant for the production of KitchenAid portable appliances in Greenville, Ohio. At the same time, Brussels, Belgium became the official European headquarters for KitchenAid.

1996: Expansion of the product range for professional users. Introduction of the new Rotor Vegetable Slicer and Shredder, Made by Messerschmidt (with Zyliss components) in Germany.

Today 9 out of 10 chefs use a KitchenAid. Our designs & equipments have won numerous awards. We are proud to be a style icon since 96 years.

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